5 Tips to Navigating the Constantly-Moving Mobile Market

Mobile has taken over as the preferred way to consume content. In 2014, mobile browsing officially surpassed desktop as the primary gateway to the web. With this in mind, adjusting your marketing strategy accordingly is no longer an option, it’s a requirement.

Look around any public place and you will more than likely see people staring at their smartphones. The biggest advantage of mobile marketing is that it lets businesses get directly in front of their customers’ eyes at virtually any time. Brands everywhere are realizing that mobile is truly the marketing avenue that never sleeps.

Suspendisse enim justo, tempus a porta at, euismod in tellus. Maecenas congue ante et ante placerat hendrerit. Suspendisse potenti. Etiam tempor, lacus et laoreet viverra, nibh ligula fringilla diam, ut imperdiet eros magna quis lorem. Quisque nec nisl pharetra, convallis ligula maximus, consectetur est. Nullam viverra ante at augue mattis pulvinar. Nulla porta, leo vitae viverra iaculis, arcu ex lobortis dui, non lobortis lectus magna sed elit. Nulla ut pretium ex, at rhoncus neque.

Sed rutrum, urna nec blandit rutrum, libero justo egestas massa, id interdum dolor sem eget nulla. Mauris id justo felis. Aenean nisi felis, gravida sed dictum quis, vulputate a turpis. Mauris sagittis, orci et gravida posuere, orci ipsum scelerisque neque, et finibus dolor sem in quam. Ut semper congue orci vitae hendrerit.

Fusce urna massa, tincidunt vitae odio nec, laoreet faucibus leo. Duis lectus sapien, molestie quis faucibus ut, eleifend in sem. Proin sed sapien feugiat, commodo nisl a, lobortis augue. Suspendisse vitae ullamcorper dui. Pellentesque placerat, dolor vitae viverra sodales, dui mauris euismod enim, non lobortis erat arcu efficitur ex. Nunc dui dui, laoreet at congue et, iaculis in arcu. Duis et nisl elit. Vestibulum ac pellentesque purus, et luctus eros. Quisque sed fermentum elit. Donec velit felis, lacinia vitae lorem et, viverra dignissim erat. Nam et pulvinar turpis. Donec sed velit sit amet turpis tempus faucibus ac in quam. Praesent a ipsum euismod, accumsan massa id, finibus neque. Proin eu leo sit amet metus pharetra lobortis. Aenean risus enim, pretium non auctor vitae, interdum aliquam purus. PSC Result 2017

6 Surprising Stats from the Snapchat IPO Filing

Suspendisse enim justo, tempus a porta at, euismod in tellus. Maecenas congue ante et ante placerat hendrerit. Suspendisse potenti. Etiam tempor, lacus et laoreet viverra, nibh ligula fringilla diam, ut imperdiet eros magna quis lorem. Quisque nec nisl pharetra, convallis ligula maximus, consectetur est. Nullam viverra ante at augue mattis pulvinar. Nulla porta, leo vitae viverra iaculis, arcu ex lobortis dui, non lobortis lectus magna sed elit. Nulla ut pretium ex, at rhoncus neque.

Sed rutrum, urna nec blandit rutrum, libero justo egestas massa, id interdum dolor sem eget nulla. Mauris id justo felis. Aenean nisi felis, gravida sed dictum quis, vulputate a turpis. Mauris sagittis, orci et gravida posuere, orci ipsum scelerisque neque, et finibus dolor sem in quam. Ut semper congue orci vitae hendrerit.

Fusce urna massa, tincidunt vitae odio nec, laoreet faucibus leo. Duis lectus sapien, molestie quis faucibus ut, eleifend in sem. Proin sed sapien feugiat, commodo nisl a, lobortis augue. Suspendisse vitae ullamcorper dui. Pellentesque placerat, dolor vitae viverra sodales, dui mauris euismod enim, non lobortis erat arcu efficitur ex. Nunc dui dui, laoreet at congue et, iaculis in arcu. Duis et nisl elit. Vestibulum ac pellentesque purus, et luctus eros. Quisque sed fermentum elit. Donec velit felis, lacinia vitae lorem et, viverra dignissim erat. Nam et pulvinar turpis. Donec sed velit sit amet turpis tempus faucibus ac in quam. Praesent a ipsum euismod, accumsan massa id, finibus neque. Proin eu leo sit amet metus pharetra lobortis. Aenean risus enim, pretium non auctor vitae, interdum aliquam purus.

Snap, parent company of popular messaging app Snapchat, is going public.

Here are six statistics from Snapchat’s IPO filing that marketers will find interesting.

1. 158 million people use Snapchat every day. The filing also revealed that 60 percent of its daily active users create snaps and use its chat service every day. Most of Snapchat’s users are between the ages of 18 and 34 years old.

2. User growth is slowing. As of June, Snapchat had 150 million daily active users. So that means in the last six months of 2016, Snapchat only added 8 million daily active users. According to the filing, Snapchat expects the growth rate of its user base to decline over time. Snapchat also noted that its core demographic “may be less brand loyal and more likely to follow trends than other demographics. These factors may lead users to switch to another product, which would negatively affect our user retention, growth, and engagement.”

3. Snapchat’s revenue skyrocketed in 2016 to $404.5 million. That’s up from $58.7 million in 2015. PSC Result 2017

9 Digital Marketing Tools You Can’t Live Without

Suspendisse enim justo, tempus a porta at, euismod in tellus. Maecenas congue ante et ante placerat hendrerit. Suspendisse potenti. Etiam tempor, lacus et laoreet viverra, nibh ligula fringilla diam, ut imperdiet eros magna quis lorem. Quisque nec nisl pharetra, convallis ligula maximus, consectetur est. Nullam viverra ante at augue mattis pulvinar. Nulla porta, leo vitae viverra iaculis, arcu ex lobortis dui, non lobortis lectus magna sed elit. Nulla ut pretium ex, at rhoncus neque.

Sed rutrum, urna nec blandit rutrum, libero justo egestas massa, id interdum dolor sem eget nulla. Mauris id justo felis. Aenean nisi felis, gravida sed dictum quis, vulputate a turpis. Mauris sagittis, orci et gravida posuere, orci ipsum scelerisque neque, et finibus dolor sem in quam. Ut semper congue orci vitae hendrerit.

Fusce urna massa, tincidunt vitae odio nec, laoreet faucibus leo. Duis lectus sapien, molestie quis faucibus ut, eleifend in sem. Proin sed sapien feugiat, commodo nisl a, lobortis augue. Suspendisse vitae ullamcorper dui. Pellentesque placerat, dolor vitae viverra sodales, dui mauris euismod enim, non lobortis erat arcu efficitur ex. Nunc dui dui, laoreet at congue et, iaculis in arcu. Duis et nisl elit. Vestibulum ac pellentesque purus, et luctus eros. Quisque sed fermentum elit. Donec velit felis, lacinia vitae lorem et, viverra dignissim erat. Nam et pulvinar turpis. Donec sed velit sit amet turpis tempus faucibus ac in quam. Praesent a ipsum euismod, accumsan massa id, finibus neque. Proin eu leo sit amet metus pharetra lobortis. Aenean risus enim, pretium non auctor vitae, interdum aliquam purus.

What we see a lot in new clients who explore digital marketing for the first time is that they don’t know where to start when it comes to utilizing their data. With endless ways for customers to interact with your brand in the modern era — everywhere from in-store to tablets to smart watches — it can become a challenge to piece together a complete picture of your audience. Yet that full understanding of your audience is key to make the right marketing moves. That’s where Google Analytics comes in. As a digital marketing agency, three of our most used functions are:

Bounce Rate: Bounce rate is measured as the number of visitors that come to your site and only view one page before they leave again without completing an action. Bounce rates can gauge if your website is visually appealing, has good content and good user experience, and is easy to navigate if visitors are looking for certain info. While all businesses should take advantage of small adjustments to lower bounce rate, if your bounce rate is significantly above 40%, it’s time to audit your site and figure out what is driving visitors away. Sometimes simple common sense will give you the answer, or maybe you need user testing to identify the issue.

Conversion Rate: This is very straightforward. It reflects the number of visitors who perform a specific action on a page that converts into a lead for you. Why is this important? If you have an action you want users to perform (buy something, book something, download an item, or fill out a form), the conversion rate tells you how effective each of your pages is in leading users to complete that action.

One of our clients, for example, works with a complex eight-step booking system on their website. We’ve implemented Google Analytics and can now tell exactly how often potential bookings don’t get completed and in which step of the process users drop off. That’s crucial information and helps us optimize the process to see higher conversion rates and to craft the best customer experience possible. PSC Result 2017

Facebook Has a New Way to Rank Videos in the News Feed

Suspendisse enim justo, tempus a porta at, euismod in tellus. Maecenas congue ante et ante placerat hendrerit. Suspendisse potenti. Etiam tempor, lacus et laoreet viverra, nibh ligula fringilla diam, ut imperdiet eros magna quis lorem. Quisque nec nisl pharetra, convallis ligula maximus, consectetur est. Nullam viverra ante at augue mattis pulvinar. Nulla porta, leo vitae viverra iaculis, arcu ex lobortis dui, non lobortis lectus magna sed elit. Nulla ut pretium ex, at rhoncus neque.

Sed rutrum, urna nec blandit rutrum, libero justo egestas massa, id interdum dolor sem eget nulla. Mauris id justo felis. Aenean nisi felis, gravida sed dictum quis, vulputate a turpis. Mauris sagittis, orci et gravida posuere, orci ipsum scelerisque neque, et finibus dolor sem in quam. Ut semper congue orci vitae hendrerit.

Fusce urna massa, tincidunt vitae odio nec, laoreet faucibus leo. Duis lectus sapien, molestie quis faucibus ut, eleifend in sem. Proin sed sapien feugiat, commodo nisl a, lobortis augue. Suspendisse vitae ullamcorper dui. Pellentesque placerat, dolor vitae viverra sodales, dui mauris euismod enim, non lobortis erat arcu efficitur ex. Nunc dui dui, laoreet at congue et, iaculis in arcu. Duis et nisl elit. Vestibulum ac pellentesque purus, et luctus eros. Quisque sed fermentum elit. Donec velit felis, lacinia vitae lorem et, viverra dignissim erat. Nam et pulvinar turpis. Donec sed velit sit amet turpis tempus faucibus ac in quam. Praesent a ipsum euismod, accumsan massa id, finibus neque. Proin eu leo sit amet metus pharetra lobortis. Aenean risus enim, pretium non auctor vitae, interdum aliquam purus.

Facebook video was named by many of the top marketing experts as one of the hot social media trends for 2017. As organic reach has evaporated, brands and businesses have been embracing video on Facebook as a way to increase their reach on the social network. The result: every day it seems like we’re seeing more and more videos. So Facebook needs a new way to rank all these videos that are vying for our attention in the News Feed. As usual, Facebook will rely on an engagement metric to do the algorithmic trick.

Facebook video was named by many of the top marketing experts as one of the hot social media trends for 2017. As organic reach has evaporated, brands and businesses have been embracing video on Facebook as a way to increase their reach on the social network. The result: every day it seems like we’re seeing more and more videos. So Facebook needs a new way to rank all these videos that are vying for our attention in the News Feed. As usual, Facebook will rely on an engagement metric to do the algorithmic trick.

Facebook video was named by many of the top marketing experts as one of the hot social media trends for 2017. As organic reach has evaporated, brands and businesses have been embracing video on Facebook as a way to increase their reach on the social network. The result: every day it seems like we’re seeing more and more videos. So Facebook needs a new way to rank all these videos that are vying for our attention in the News Feed. As usual, Facebook will rely on an engagement metric to do the algorithmic trick.

Facebook video was named by many of the top marketing experts as one of the hot social media trends for 2017. As organic reach has evaporated, brands and businesses have been embracing video on Facebook as a way to increase their reach on the social network. The result: every day it seems like we’re seeing more and more videos. So Facebook needs a new way to rank all these videos that are vying for our attention in the News Feed. As usual, Facebook will rely on an engagement metric to do the algorithmic trick.

PSC Result 2017